When you write content for your blog, you need to put forward quality work that can help to resolve an issue that your readers may have. This content needs to be clear to read. So, it is important that you correctly structure your content. I am going to show you how I personally prepare each of my posts.
I use seven steps with every blog post I create. These steps are the following:
- Gathering & Organizing Research Information
- Create a Compelling Headline / Title
- Write a Captivating Introduction
- Write Your Content
- Add Graphics
- Edit / Proofread Your Content
I use these steps as the perfect little recipe to making a blog post. So, let’s take a look at each of these steps and I will share with you how I complete each one.
1 . Gathering & Organizing Research Information
I like to go through the internet and research the topic that I am going to write about. I print out my resources and I highlight anything that I feel will be important to include in my post. Next, I get a blank piece of paper and I organize my information as this will give myself a clearer guideline when I am up to the writing part. I use methods such as listing, writing certain tips that I want to highlight to my readers, and writing out all the categories that I want to cover in my post. I also group together all the categories in the resources I have collected. For example, say I have a bunch of articles about makeup from different sources. I will make a note of where all the ‘blush’ sections are, where all the ‘lipstick’ sections are, where all the ‘eye shadow’ sections are. Doing this makes it easier for me to navigate through my resources when I am in the writing process.
2 . Create a Compelling Headline / Title
As I have stated in my previous posts, it is crucial to get this part right! If your headline fails to appeal to your audience, then they will have no interest in reading the actual article that you have put so much hard work into. Take a look at my templates for creating compelling blog post titles. Print out the handy printable I have included, so that you can use it for your future posts.
Here are a few tips on creating your headline:
- Include a keyword within your headline
- Try to keep it below 60 characters
- Clearly summarize your article in your title
3 . Write a Captivating Introduction
You need to write an introduction that captivates your reader’s attention. If it starts off dull, then your readers will most likely not be interested in reading the rest of the article.
Don’t make your introduction too long. About six or seven sentences will be enough. Also, don’t make the sentences too long. Keep them short for ease of readability. Grab the reader’s attention with an interesting fact or statistic regarding your blog post topic. Follow this up with explaining how the reader can benefit from your article. What is a problem they may have that you can solve?
4 . Write Your Content
I always draft my content on a piece of paper before actually typing it out first. I just find this a lot easier for me to keep focused. If I start writing in Microsoft Word, then I find myself getting distracted by clicking into YouTube and watching videos or checking social media feeds whenever I get a case of writer’s block!
I will use my notes from my resources from the internet and my notes I had written down as my guideline and it pretty much writes itself! All I need to do is fill in the blanks by adding what I already know about the topic and paraphrase some of the resources that I had found online.
In my posts, I like to just get straight to the point and not waste any time by adding some unnecessary padding to my posts. I want my readers to find the answers to their problems without any fuss. However, it is recommended that bloggers write about 2000 words in their posts to make it a good length. This post is at about 1200 words (give or take a little) but it’s to the point and that’s how I personally like to write my posts.
When I have handwritten my content, I then type it into Microsoft Word.
5 . Call-To-Action
Take advantage of inserting a Call-To-Action to promote items of which you are selling or even give away something like an eBook or a free mini course if the reader subscribes to your mailing list. You can put this at the end of each of your blog posts. I display items that I would like to sell, in the sidebar of my blog. You could also request for your readers to share your blog posts on social media if they found it to be useful. Be sure to include social media links in your posts.
6 . Add Graphics
It has been proved that blog posts that contain images do better than those without. I like to just create my own little pictures with some stock images on Photoshop. There is nothing wrong with using stock images. Take a look at my post about finding free stock imagery sites that will be really useful to you. You can even print out the free printable I have included, for future reference.
Lately I have been using Canva to create my large images that I use for pinning on Pinterest. It’s free and has a ton of templates on there for you to use for free, which makes the design process a piece of cake!
Be sure to credit the owner and link back to where you found your image sources from, if you have used any that are not stock imagery.
7 . Edit / Proofread Your Content
Proofreading your work is essential! You want your writing to be as perfect as possible so that you can be taken seriously as a blogger and it also eases the readability for your audience. I like to read my content aloud to myself so that I can catch out any errors. Reading aloud helps me to identify anything that doesn’t flow correctly. I also write all of my content on Microsoft Word before copying and pasting it into WordPress. Microsoft Word picks out all of the grammatical errors that I may make and it also can pick out anything that doesn’t sound right.
I then section my writing into paragraphs and I create subheadings where it is appropriate. This helps the readers to navigate quickly through my posts to find a particular area they are interested in reading about. Then I add the bold and italics where they are needed.
Lastly, I copy and paste my content on WordPress!
I hope that you found this post useful. Creating posts using these steps definitely works well for me. It makes it easy for me to structure my blog posts in a neat and organized way.
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